Get ready to dive into the vibrant world of Lay Day Hostels! Our team is all about celebrating diversity, spreading passionate hospitality vibes, and making teamwork the coolest thing ever. When you join us, get ready to whip up unforgettable experiences for our guests, while embracing diversity and leveling up your skills. We're all about that fun and fulfilling vibe where collaboration is key, and every day is an adventure waiting to happen!
- Provide travelers with a welcoming and vibrant home away from home.
- Deliver exceptional hospitality experiences that celebrate diversity.
- Share stories, forge friendships, and celebrate the richness of cultures around the world.
- Foster an environment of inclusivity, creativity, and sustainability.
- Inspire exploration and enrich lives through our commitment to continuous improvement.
Overview:
We are seeking a creative and versatile Social Media Manager to enhance and manage the online presence of three different venues in Bali, each with their own distinct brand.
You will be responsible for managing a total of three brand’s accounts:
- Lay Day Hostel: a popular surf and party hostel with an established brand in Canggu, which is expanding to a new location in Uluwatu.
And two exciting new ventures/brands, which are currently in the pre-opening phase:
- Tusk: a South African-inspired restaurant with open fire cooking.
- Black Betty: a 90’s, retro late-night bar for the after-hours in Uluwatu.
This role requires someone with a strong grasp of social media strategies, content creation, and community engagement, tailored to the unique personalities and target audiences of each venue.
Key Responsibilities:
- Develop and Implement Social Media Strategies: Design and execute tailored strategies to boost sales, engagement and brand awareness for each venue.
- Content Creation and Management: Create high quality compelling content that highlights the distinct features of each venue.
- Collaboration and Coordination: Work closely with the Marketing Manager to ensure social media activities align with overall business objectives. Coordinate with our content creator to produce high-quality media.
- Engagement and Community Building: Build and maintain a strong online community for each venue by actively interacting with followers, responding to comments and reviews, and encouraging user-generated content.
- Influencer Collaborations: assist with influencer partnerships to increase brand visibility and drive social media engagement.
- Meta/ TikTok ads: assist with social media ad campaigns.
- Analytics and Reporting: Use KPIs to track performance and prepare monthly reports with insights and recommendations to optimize strategies and improve engagement.
- Trend Monitoring and Innovation: Stay updated on social media trends and best practices. Experiment with new strategies and platforms to keep content relevant and engaging for each venue.
Qualifications:
- Proven experience in social media management, preferably in hospitality, food & beverage, or nightlife sectors.
- Deep understanding of social media platforms (with a focus on Instagram & TikTok) and their best practices.
- Excellent writing, editing, and communication skills.
- Creative with a strong sense of visual storytelling and design.
- Ability to manage multiple projects with competing deadlines.
- Familiarity with the target audiences and cultural contexts of the three venues is a plus.
- Fluent in English.
How to Apply: Submit your resume and if possible, a portfolio or examples of your previous social media work to [email protected].